Resume
Or is it résumé? Sorry, please resume.
Write and edit articles about gifting, fashion, beauty, lifestyle, and deals
GLAMOUR
Commerce Editor
November 2023 - Present
SELF
Commerce Editor
July 2020 - November 2023
Created and delegated tentpole strategy (Amazon Prime Day, Black Friday), leading to some of the largest traffic drivers within Condé Nast
Took ownership of SELF’s 2022 gifting strategy, resulting in +250% YoY revenue growth so far this year
Under my lead, we were the largest traffic driver for the 2021 Nordstrom Anniversary Sale in the Condé network, with +83% YoY growth
Wrote top revenue-earning, ranking product reviews, SEO content, sales stories, spotlights, gift guides for fitness, fashion, lifestyle, home, wellness, sex toys
Assigned and edited weekly commerce stories to freelance and in-house writers
The Daily Beast
Director of Social Media December 2017 - July 2019
Hired and directed team of five with 24/7 remote shifts within 40+ newsroom
Collaborated with cross-departmental stakeholders to standardize workflows, create best practices, promote products like newsletters, podcasts, and membership
Spearheaded Instagram rebrand, resulting in 167% follower growth
Pitched and developed custom SEO headline CMS field, leading to 50% better performance of articles
Launched Beast membership, Scouted e-commerce vertical, and The Binge, a Facebook group for fans of streaming content with 5K+ active users
Reported on race, #MeToo and mental health; wrote quick hits about trending news; edited and appeared on video
Ran paid social ad campaigns for Facebook, Twitter, and Instagram
Social Media Editor
June 2016 - November 2017
Managed day-to-day social platforms
Advised newsroom on best practices
Coordinated and led social coverage of breaking news events, the 2016 and 2018 election seasons, and major cultural events
Created story packages for exclusives and long-form pieces
Worked closely with influencers, partners, and emerging platforms (Apple News, Google News, Flipboard)
Oversaw all social platforms for The Nightly Show with Larry Wilmore
Liaised between Comedy Central and the show’s executive team
Brainstormed and carried out engagement plays
Translated jokes into social assets by working with internal departments
Coordinated social promotion with big-name guests
Production Assistant April 2013 - October 2014
Defined Twitter strategy for @TheColbertReport, growing following +400%
Ran social and digital for The Daily Show with Jon Stewart’s final episode
Coordinated four-month digital finale period of The Colbert Report
Served as digital/social copy writer for the @midnight pilot season
Cosmopolitan
Editorial Assistant
2012 - 2013
Assistant to editor-in-chief and entertainment director
Wrote feature articles and copy, including a cover story
Directed nationwide America’s Hottest Bachelors contest
Wrote editor in chief's personal social media, edited Editor's Letters, served as press contact
Freelance WRITING
Here’s my portfolio
EDUCATION
University of South Carolina – Honors College 2011
Bachelor of Arts in Anthropology, Minor in Italian
Magna Cum Laude
Poynter Institute Leadership Academy for Women in Digital Media (2019): Selected from 450+ applicants to participate in a weeklong, intensive leadership program at the Poynter Institute, along with other female leaders in digital media
Skills + TOOLS
Adobe Suite
Analytics & social tools (Google Analytics, Parse.ly, Newswhip, CrowdTangle, Dataminr, SocialFlow)
SEO
Digital production in multiple CMS
Copy writing and editing
Event coordination
Photography